Flowverse Deep Dive: Genies

What is it?

• Genies, founded in 2017, is an avatar technology company that aims to create virtual portable identities in the digital world, enabling individuals to express the fantasy version of themselves.

Founders, Investors

• Founders: Akash Nigam, Evan Rosenbaum
• Investors: BOND, Coinbase Ventures, Camila Cabello, Dapper Labs, Paris Hilton, Priyanka Chopra and many others

Key Notes

• High profile partnerships: Genies has entered into a number of partnerships with celebrities and reputable brands such as: Justin Bieber, Migos, Cardi B,  J Balvin, Gucci, Jaden Smith, BANDAI NAMCO Entertainment and Warner Music Group.
• Celebrity drops: Mesut Özil, Shawn Mendes have released drops with Genies. This provides them a way, along with many other celebrities, to memorialize their career defining moments through their avatar and thus help them connect with their fans through these special moments.
• Integration with social media platforms: Genies SDK integrates their avatar creator into third party platforms, allowing those platforms to use the Genies avatar for their own user story. Users can create their own Genie and use it on any platform where GIPHY is enabled.
• Drop Shop: The Genies Drop Shop is where users can collect Wearables. These Wearables are 'common' but when the Genies Marketplace is live on Flow, these Wearables will become unique and can be bought, sold, collected and traded on the marketplace.

Upcoming Developments

• The Genies Marketplace is launching soon on the Flow Blockchain, where users can trade Wearables and drop their own avatar Wearable NFTs.
• The Genies app can be pre-ordered on app stores right now. The pre-order is basically a waitlist on the app store.
• The onboarding of many more celebrities, star athletes, and high profile brands into the Genies ecosystem.