September 4, 2024

Cryptoys: The World's First Digital Toy Company

Here's a case study report on Cryptoys, the world's first digital toy company

Cryptoys

Building digital Toy collectibles

Introduction



Cryptoys is a fun, interactive and revolutionary new way to collect and play with 3D digital toys that is built for the next generation.

Every Cryptoy collectible opens the door to a new and thrilling adventure in the Cryptoyverse, an ever-expanding metaverse where you can play with other collectors and earn rewards with your digital toys.

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What are Cryptoys?

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Cryptoys are fun, playful, and interactive digital toys, wrapped in the excitement of surprise unboxing experiences.Β 

They blend the joy of traditional toy collecting and gaming with the cutting-edge possibilities of merging web3 and metaverse technology, unlocking a whole new universe.Β 

The Cryptoys project is unique in its promise of creating a long-term experience for collectors, with plans to introduce multiple toy lines featuring both new and familiar brands.Β 

These goals will bring cool and exciting characters, items, accessories, and games into their own world, the Cryptoyverse.

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Background and History

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Cryptoys were first introduced as β€œCryptoys Classic” and were minted on November 16, 2021.Β 

Cryptoys Classic are 2D pixelated characters, built on the Polygon network, and have a total supply of 3,864 NFTs, these were created as gifts for early supporters of the project.

Owning a Cryptoys Classic offers several benefits such as:

  • Exclusive Discord role and access to special channels.
  • Early access to closed beta drops with the ability to purchase from the Genesis line.
  • Ability to convert Cryptoys Classics into a Decoration that boosts Cryptoys' "Stat-O-Meter."

You can still purchase the Cryptoys Classic on OpenSea Here: https://opensea.io/collection/cryptoys-classicsΒ 

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The Crew that Started it All

Zoo-F-O Escape was Cryptoys' first digital toy line, introduced with an initial cast of characters: Alphie the Corgi, Comet the Kitty, and Juno the Panda.

Each Zoo-F-O Escape Cryptoy character is composed of different characteristics that make them truly unique such as:

  • Tier
  • Series
  • Rarity
  • Edition
  • Mint
  • Breed
  • Skin
  • Stat-O-Meter Level

There are 21 collectable skins, but only 18 are needed to complete the Zoo-F-O collection!Β 

Note: All remaining Zoo-F-O Cryptoys Cubes have been vaulted by Dr. FUD and are no longer available for purchase.

Collectors must stay tuned for the next opportunity to collect the Zoo-F-O Series that includes:

  • 3 character breeds
  • 7 rarity level skins
  • 21 collectible characters
  • 10,000 quantity per breed
  • 30,000 total genesis first editions

Sources: https://moon.ly/nft/cryptoys-classicsΒ 
https://support.cryptoys.com/en_us/what-is-a-cryptoys-classic-B10BrqqIs
https://crypto.com/price/nft-collections/cryptoys-classics-1
https://cryptoys.com/zoo-f-o-escapeΒ 

Cryptoys Mission

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Cryptoys believes that NFTs and digital toys have a great potential to transform the web3 gaming space.Β 

They aim to create Cryptoys, a Play-and-Earn platform that is accessible to everyone.

However, existing play-and-earn games can be expensive, complex, and resource-intensive.

Cryptoys is committed to providing fun, casual gaming and collecting on the blockchain in a cost-effective way, making it accessible to all collectors and anyone who’s a child at heart.


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Cryptoys Features and Offerings

Cryptoys offers an interactive platform tailored for NFT and digital toy collectors.Β 

From buying drops to selling toys in their latest Toyken market to managing all your toys in your backpack, their platform has it all covered!

Here are the main features of Cryptoys:

  • Marketplace for Licensed Digital Toy Collectibles: Cryptoys hosts a digital toy marketplace where collectors can explore and buy exclusive drops representing iconic characters and pop culture franchises.

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  • The Digital Exchange: The Digital Toy Exchange, powered by Rarible, is a peer-to-peer marketplace where users can buy and sell Cryptoys using USDC.Β 

Launched in June 2024 as the first Cryptoys marketplace that features Teleportation, allowing users to move digital toys between Backpack and external wallets.

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  • Toyken Market: Collectors and users can view listings from the latest Native Cryptoys Marketplace β€œToyken market”, where they can explore offerings from other sellers in the global digital toy market using β€œToyken”, the newly launched virtual currency that powers all transactions within the Cryptoyverse.

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  • Backpack: Cryptoys enables collectors to manage their assets neatly with their backpack feature from within the native Toyken Markeplace and the DTE.

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What makes Cryptoys Unique?

  • Unboxing: Cryptoys brings the joy and excitement of traditional unboxing to the digital world, where you can discover different breeds, designs, rarities, and playable factors of your Cryptoy.

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  • Exclusive Partnerships: Collaborations with big names in industries like Disney, Starwars, NASCAR and Mattel has established Cryptoys as the go to platform when it comes to bringing toys in the digital world.

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Source: https://www.prnewswire.com/news-releases/onchain-studios-revs-up-a-multi-year-cryptoys-partnership-with-nascar-302093728.html
https://www.licenseglobal.com/new-media-social/mattel-cryptoys-to-drop-masters-of-the-universe-toy-collectionΒ 

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  • Power Levels: A unique way of showing how powerful and efficient your Cryptoys can be on various activities in the Cryptoverse.

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  • Tier System: The Power Level Tiers show the type of Cryptoys you have, with each tier representing a distinct power level, each with their own benefits and advantages.

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  • The Block: Collectors can quickly explore the Cryptoverse on β€œThe Block” after unwrapping their Cryptoys for casual games, engaging experiences and fun activities.

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  • Vaulting: Vaulting manages collectible rarity by removing items from circulation based on set criteria.

    Dr. FUD decides which toys are vaulted or removed, with updates shared on their website, email, and social media.

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Founding Team

Cryptoys' success and global achievements are credited to the collaborative efforts of Onchain Studios and its skilled team

  • Will Weinraub – Chief Executive Officer
  • Emilio Cueto – Chief Technology Officer
  • Alfonso Martinez – Chief Experience Officer
  • Freddy Oropeza – Chief Creative Officer
  • Jhonathan Torres – Chief Operations Officer

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Partnerships and Investors

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In July 2024, OnChain Studios announced a partnership with 8k Games to expand experiences on the Cryptoys platform.Β 

As an inaugural partner of the Cryptoys Play Partner Program, 8k Games will collaborate with OnChain Studios to develop games, apps, and experiences for the platform under a revenue share model.

Source: https://www.prnewswire.com/news-releases/onchain-studios-partners-with-8k-games-to-build-experiences-on-the-cryptoys-platform-302207839.htmlΒ 

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Cryptoys raised $23 million in Series A funding in June 2022, led by top investors including:

  • a16z Crypto
  • Mattel
  • Dapper Labs
  • Draper & Associates
  • Acrew Capital
  • CoinFund
  • Animoca Brands
  • Sound Ventures

The startup also secured a $7.5 million seed round in October 2021, which was also led by a16z Crypto.

Source: https://tracxn.com/d/companies/cryptoys/__J-UwORpHuQW_WOW-v1qsAcG3v4QLh2fE_lTAIhHfyLU/funding-and-investors
Source: https://techcrunch.com/2022/06/23/cryptoys-banks-a16z-funding-to-build-nfts-for-kids/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJCzcC1tJcZcrXwdyfZj8Y3st3KKSgVJ8BwpVPLSJW18t2elt3T9nqUaRG7U-MEzQy9EM9u6rs_f7ItPHDfqxbhgqZ6NsoyBVf_Ou2xai63qEg_cXBCsjpNRfwY62Fq4g7vF9_2rAu59gRaN3ijvJqW0b8Gxs5qEGaIHrqmdVkUfΒ 

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Technology

Cryptoys was originally built on the Polygon Network and later bridged to the Flow Blockchain.Β 

Known for its low transaction fees, high scalability, and developer-friendly environment, Cryptoys' goal of creating an accessible Play-and-Earn platform that offers a seamless and inclusive gaming experience is becoming a reality.

Cryptoys also utilize Metamask External wallet for their Teleportation on The Digital Toy Exchange






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Community Engagement and Growth

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Cryptoys has built a strong social media presence, with a significant following of 24.6K on X and an active community of 10,347Β  members on Discord.

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Market Position

Cryptoys has established itself as the go to platform for brands who want to tap into the crypto toy space.

Cryptoys NFT Collection Mint Stats

  • Total Mints: 62.7k
  • Unique Minters: 3.8k
  • Average Mints per User: 17.4
  • Total Volume: $2.5m
  • Average Volume Spent per User: $696.6

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Top Minted Collections:

  1. STARWARS
  2. MICKEY AND FRIENDS
  3. ZOO F-O
  4. MASTERS OF THE UNIVERSE

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Top Minters:

  1. ZOO F-O – 1.5k+ minters
  2. STARWARS – 1k+ minters
  3. MICKEY AND FRIENDS – 800+ minters
  4. MASTERS OF THE UNIVERSE – 400+ minters

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Teleporting Activity:

  • Current Teleported Cryptoys: 6,586
  • Total Wallets Teleporting: 337
  • Daily Wallets Teleporting: Consistent at 300+ per day since July 28, 2024

Digital Toy Exchange Activity:

  • Total Volume: $64.6k
  • Total Sales: 2.6k
  • Total Traders: 131
  • Daily Volume: Consistent at $60k since August 2024
  • Sales Trend: The biggest sale occurred on June 4, 2024 (180+).
    Overall cumulative sales have reached around 2.6k since June 1, 2024.

  • Trend: Daily buyers and sellers have been declining since June 2, with new traders at a low since June 8, 2024.

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Source: https://flipsidecrypto.xyz/adriaparcerisas/cryptoys-collections-dashboard-mq1TEO?tabIndex=1Β 

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Conclusion

Cryptoys is more than ready to tackle the challenges of an ever changing NFT market, where many brands seek a reliable partner to elevate their presence in the web3 space.

The platform remains its focus and is dedicated to stand out as the go to platform for transforming digital toys into the cryptoverse.

Done by offering an interactive platform and engaging experience where collectors can compete and play with others who share a passion for beloved childhood characters and franchises.

With a passionate team and proven expertise, Cryptoys expansion and recent partnership with industry giants like NASCAR, Disney, and Mattel brings the goal of letting out the kid in everyone by making play, fun, and earning accessible to all even closer.

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